Sushmita Sen Dubai Business: Indian actress and former Miss Universe Sushmita Sen is widely recognised for her successful acting career, but her connection with Dubai goes beyond films and entertainment. She is also associated with RENÉE Jewellers, a luxury jewellery brand with roots in Dubai and a business story connected to her family.

What makes this connection particularly interesting is that the brand was established in 1999, with Sushmita's mother, Subhra Sen, playing a key role in its foundation. Over the years, Sushmita has also become involved in its marketing and branding activities.

Sushmita Sen Dubai Business: What Is Sushmita Sen's Business in Dubai?

Sushmita Sen is associated with RENÉE Jewellers, a luxury jewellery brand that began in Dubai. According to Gulf News, she is involved in the brand's marketing and branding, making her connection more than just a celebrity endorsement.

The business has a personal connection for the actress because her mother, Subhra Sen, is one of its co-founders.

This makes RENÉE an interesting part of Sushmita Sen's professional journey outside the entertainment industry.

Renee Jewellers: The Dubai Business Started by Her Mother

RENÉE Jewellers was established in 1999 by Neeraj Jain and Subhra Sen. The brand opened its first flagship boutique at Wafi Mall in Dubai.

According to the company's official website, it later expanded its presence to locations including Dubai Mall, Kuwait and Doha.

The brand focuses on luxury jewellery and designer collections. Subhra Sen has been involved in its design and production activities, while Sushmita Sen contributes to its marketing and branding.

The family connection behind the business makes its story particularly interesting for people searching for Sushmita Sen's Dubai business interests.

Why Does Sushmita Sen Have a Special Connection with Dubai?

Sushmita Sen's relationship with Dubai goes back several decades.

In an interview with Gulf News in May 2025, she spoke about her long-standing connection with the city. She also mentioned that her mother had lived in Dubai.

Having witnessed the city's transformation over the years, Sushmita spoke about its development, modern architecture and new islands.

She has also expressed an emotional connection with the UAE and the wider Middle East, describing the region as a place that feels like home.

However, her emotional connection with Dubai should not be confused with confirmation that she permanently lives there.

Sushmita Sen's Connection with Danube Group

Her association with Dubai's business community is not limited to the jewellery industry.

In 2018, Dubai-based Danube Group appointed Sushmita Sen as its brand ambassador. She was associated with the promotion of its Miraclz by Danube residential project.

The collaboration added another dimension to her professional relationship with Dubai, connecting her with the UAE's real estate sector.

There is, however, no confirmation from this association that she owns property in the project.

From Miss Universe to Business: Sushmita Sen's Journey

Sushmita Sen made history in 1994 when she became the first Indian woman to win the Miss Universe title.

She subsequently entered Bollywood with the film Dastak in 1996 and appeared in popular movies including Biwi No. 1, Aankhen and Main Hoon Na.

Beyond acting, she explored entrepreneurship through Tantra Entertainment, which she launched in 2005. She also introduced the I AM She beauty pageant platform, which aimed to provide Indian contestants with an international opportunity.

Her professional journey has therefore extended beyond acting into entertainment production, pageantry and brand development.

What Makes Sushmita Sen's Dubai Business Connection Interesting?

Sushmita Sen's Dubai story brings together three interesting elements: her family's jewellery business, her personal connection with the UAE and her association with the city's corporate and real estate sectors.

For Indian residents in Dubai and fans across the UAE, RENÉE Jewellers offers a different perspective on the actress's life beyond the screen.

Rather than being just another celebrity story, her connection with Dubai reflects how entertainment personalities can also develop business interests and professional relationships in international markets.